Insights

Discover expert insights on growing your business, learn from trailblazing women across industries, avoid common pitfalls, and explore proven strategies—all on our blog.

Stop Replacing CMOs and Fix the Architecture

The revolving door of CMO departures has become an all-too-familiar pattern. I see it repeatedly: boards cite underperformance, CEOs point to stagnant pipelines, and sales teams question lead quality. Everyone assumes the problem lies with the individual in the role.

Your Company Values Are Sabotaging Your Growth

Most post-funding companies struggle with the same contradiction. Their values demand one thing. The market demands another. So they choose growth over values—then wonder why their teams lose focus.

The Hidden Growth Advantage of Women Founders

Women-led startups generate twice the revenue per dollar invested compared to companies founded by men. Yet they receive just 2% of venture capital funding. This disconnect isn’t just unfair—it’s economically irrational.

Why You Should Be Paying Attention to the Women-Founded Companies in Your Portfolio

Women-led companies aren’t just a social good—they’re a strategic advantage. Here’s why savvy PE firms and growth-stage investors are doubling down.

Women in Fintech: The Quiet Revolution of Capital

Despite receiving just 11.7% of global tech funding, women-led fintech companies secured $3.4 billion last year. This isn’t a paradox—it’s a signal of what’s coming. When women secure capital…

Traditional Marketing Departments Are Already Dead

I’ve watched traditional marketing departments fail post-funding companies for seven years. Working as a Fractional CMO across dozens of high-growth businesses has shown me a pattern so consistent it can’t be ignored.